Canada’s Parlay Entertainment Inc. has announced that Video King, the electronic bingo system operator, has launched a new online offering tailored to the North American market on the Parlay Games Services (PGS) North America network.

The PGS North America gaming platform is designed to offer free-play along with subscription-based entertainment to U.S customers who are seeking to build player bases ahead of any liberalisation of the U.S gaming market.

“Since its founding in 1993, Video King has grown to become a key player, almost synonymous with the bingo industry,” said Scott White, CEO of Parlay. “They have been able to continue to grow their business by constantly striving to be innovative. The move to provide an online offering tailored to the American market is another step in this direction.”

Video King’s new online offering, VKGC.net, allows customers to play for free, earning points by playing bingo, and enter the Video King Gaming Channel’s drawings for a chance to win a number of great prizes. Prizes range from gift cards to the most popular restaurants and stores to gas cards, as well as players’ favourites such as iPods, digital cameras, hi-def TVs, and jewellery amongst other things.

Winners are notified directly via e-mail and, along with the winner notification, will also be given a special promo code directing them to the Video King Rewards Center website, where they can redeem their points.

“Video King is excited to have launched the Video King Gaming Channel,” said Dan Free, Video King’s CTO and VP of Electronics. “This gaming site offers free-play bingo and other casino games, along with daily, weekly and monthly drawings, as well as daily prizes awarded for selected bingo games. Parlay has done an outstanding job on these games, and players will love playing them.”

PGS North America operates under Parlay's method and systems patents for bingo.